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Shalom San Francisco

LaunchedDeprecated

A Messianic Jewish congregation planted in San Francisco — from an information meeting to a weekly liturgy, launched in 2019 and closed in 2020.

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A Messianic Jewish fellowship planted in San Francisco. Not a program inside an organisation and not a side project — a congregation, started from nothing, that met, worshipped, and then closed.

Screenshot 1
The mark: a dove descending over the Golden Gate, its wings taking the line of the cables.

Starting a congregation from a list of names

The planning document is dated November 2018 and is refreshingly unromantic about what launching a congregation requires. The purpose of the first information meeting was, in its own words, to identify people who would want to be involved in planting a messianic fellowship, cast vision for the congregation, communicate the plan — and its stated outcomes were three lists: people who would come to future gatherings, people who would volunteer, and people who could lead a ministry area.

Underneath that sits the unglamorous checklist. Find a venue that is deliberately not a Jews for Jesus building, because a new congregation has to be its own thing from the first day. Identify the initial ministry areas — music, kids, food, setup and teardown, AV. Build an invitation list. Build a list of local pastors to talk to. Work out who is handling childcare while you are casting vision.

Anyone who has launched a product will recognise the shape of it: the vision is the easy part, and the whole thing actually turns on whether somebody has agreed to stack the chairs.

It became a real congregation

By November 2019 there was a siddur. That is the artifact I find most convincing, because a liturgy is not something you write for a launch event; it is something you write once people are actually showing up every week and need to know what to say.

It is a proper Messianic Jewish order of service — the V'Ahavta, the blessing over studying Torah, Shalom Aleichem, the Amidah, the Chatzi Kaddish, and the Mourner's Kaddish — set out in Hebrew, transliteration, and English side by side, so that a room containing lifelong Jewish worshippers and people who had never seen an aleph could pray the same words together.

Two details in it say a great deal about the community's intent. The Amidah opens Avot v'Imahot — the ancestors and the mothers — naming Sarah, Rebekah, Leah and Rachel alongside Abraham, Isaac and Jacob. And the Mourner's Kaddish is there from the start, because a congregation that cannot bury its dead is not a congregation.

Passover 2020

The last documents in the folder are dated the first week of March 2020: a Passover haggadah for a model seder, and teaching material on Christ in the Passover.

Passover fell on 8 April that year. Those materials were prepared for a seder that, in San Francisco, could not happen — the city issued the country's first stay-at-home order on 16 March. Shalom San Francisco closed that year.

What a service looked like

It met in a living room. The photograph I have of a gathering shows me on a stool with a folded bulletin, a handful of adults in chairs around the edge of the room, and about a dozen children sitting on the rug directly in front of me. That is the actual scale of the thing, and it is the right scale for a plant: small enough that the children are in the room rather than in a separate programme.

The bulletin is a proper responsive liturgy, with parts marked READER, CONGREGATION, and ALL — so the room speaks, not just the person at the front:

  • Kiddushin, a call to worship
  • Tehilim — Psalm 92, the psalm for Shabbat, read responsively
  • Tefillah, the service of prayer, opening with the Barchu in Hebrew and English

Alongside it, a September worship set of contemporary songs, which means there was a band. A congregation that has both a Hebrew Barchu and a full band is doing something quite specific: keeping the shape of Jewish worship while sounding like the city it is in.

Two marks

I drew it twice. The first concept set the words against the San Francisco skyline. The second is the one we used: a dove descending over the Golden Gate Bridge, with the dove's outstretched wings picking up the line of the suspension cables. One shape carrying both halves of the name.

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The earlier concept, before the dove.

We closed it in 2020.