Outfit Compare
Amazon Prime feature that used computer vision to tell you which of two outfits looked better — built inside the Amazon Shopping app.
Outfit Compare was an Amazon Prime exclusive feature that let shoppers photograph two outfits and receive a recommendation on which looked better. Point your phone's camera at yourself wearing each outfit, submit both photos, and within minutes Amazon's stylists — assisted by computer vision — would respond with a pick and reasoning covering fit, color, styling, and current trends.
I was the tech lead for Outfit Compare within the Amazon Shopping app. It was the first React Native feature to ship inside the Amazon Shopping app, marking a meaningful shift in how the Shopping team approached mobile development.
How It Worked
- Open Outfit Compare from the "Programs and Features" section of the Amazon app
- Photograph yourself in outfit A — mirror selfies worked perfectly
- Repeat for outfit B
- Submit both photos; results typically arrived within one to five minutes via push notification
- Receive a pick from Amazon's fashion team with specific reasoning — fit, sleeve length, color, trend relevance
The feature was exclusive to Prime members, available on iOS, and free to use.
Press
- Amazon will now tell Prime members what to wear via a new Outfit Compare feature — TechCrunch
- Amazon's 'Outfit Compare' mobile feature tells users what to wear — Retail Dive
- Let Amazon's new outfit picker choose your clothes — we just couldn't follow its advice — GeekWire
- Amazon's new Outfit Compare feature analyzes your fashion photos — Business Insider